WHEN A LOVE COMES…
It was a hot day
in late summer in 1881, over 120 years ago, the grape harvest was
near and great-grandfather Giuseppe was having fun throwing pebbles
into the pond. But this was a special day. It was a Friday, but
above all it was great-grandfather's eight birthday. Giuseppe was
particularly happy that day, and to celebrate the event, his father
had come back with the gig from Turin, a city with its tradition of
marvellous cafés and chocolate houses, bringing with him a precious
gift. Wrapped in beautiful silver paper, there had arrived in
great-grandfather’s house, for the first time, the unique taste of
the food of the gods… chocolate!
It was love at first sight, or rather at first taste, as young
Giuseppe held a small piece in his mouth that his mother, whit the
typical thriftiness of farming families, had snapped off for him and
his little brother.
He closed his eyes and slowly savoured the delicious taste, rolling
it around in his mouth. In that moment he dreamt that in his little
town in the province of Cuneo, he would begin a magnificent
adventure to discover that incomparable marvel created by nature and
the skilful work of man.
O course, back then it was not easy to start up a business unrelated
to country activities, but great-grandfather had the typical
Piedmontese stubbornness , and when he was 20, with the small sum of
money he had earned from selling an old vineyard, he began to think
once more of the old dream he had nurtured that late summer
afternoon so many year before: producing chocolate.
AND THE FEELING
Thus began the adventure of our family, which has been producing
chocolate for four generations and almost 100 years, and is still
based in the magnificent and uncontaminated hills in the province of
Cuneo. The same love, the same passion, and the same dedication of
great-grandfather Giuseppe still live on.
Times have changed and there have been many developments in the
sector over the decades. Our family has invested in technology,
research, and above all in quality, so that the same “love at first
sight” which struck great-grandfather and stayed with him for the
rest of his life, may be experienced by children all over the world.
Following in his steps, still today cocoa beans are selected and
chosen with painstaking care, and all the phases of the
manufacturing cycle are watched over with the characteristic
Piedmontese attention to detail.
In continuing the teaching received from great-grandfather, we have
never been interested in making easy money, but only in satisfying
our customers. It is this which, for over 100 years, has been the
greatest reward and the motivation which every day gives us the
strength to go on and to daydream, slowly savouring a piece of
chocolate, as young Giuseppe did for the first time over 100 years